My Strategy
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Make the Ebussy stand out..
…while I wait for my Kipper and Koffer models, I’d like to create and manage a Giphy account, building referential gifs and sticker animations. These will be easily used for messaging, searchable and posted across platforms by ElectricBrand’s best social media team:
the Fans.
These animations can also be made into shareable arcade games for free. This will be the most high performing, low-cost campaign, with the usage of each sticker and gif giving you analytics of usage and viewing.